Mock Innis & Gunn Packaging Brief
For the selection of images displayed above, I found different physical locations around the city of Edinburgh to inspire each beer can or bottle design.
'The Lost Loch' was based on the Nor Loch, a Loch that was drained to later become Princes Street Gardens, I wanted this design to be a maze of sorts of interlocking waterways yet remaining intriguing and mystical.
'Get Freekie in the Reekie' was based on Edinburgh's liveliest street: Cowgate, and the 'haunted' South Bridge Vaults. I aimed for a spooky yet relatively light-hearted, slightly psychedelic design aimed at students.
'Froth of Forth' was based off of the gorgeous Forth Bridge that crosses the Firth of Forth river.
'Mossy' came from a trip to Rosslyn Chappell and finding myself fascinated by the stories carved in the walls and lights cast by the stain glass window.