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ECA Graduate Show 2021
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Sophie Powell-Hall - Design and Digital Media
Commercial Foundations for Creative Practice - Concept Counsel & ECA
Seminar
Concept Counsel x ECA: Commercial Foundations for Creative Practice
Date: 17 June 2021
Time: 11am (BST)
Location: Online

Gain practical advice on marketing and promoting your work during the pandemic and learn about opportunities that have come out of 2020/21.

About this event

For students currently undertaking creative studies, COVID19 has significantly impacted their creative practice, technical development and studio experience, with many students feeling deeply personal consequences such as reduced confidence, lack of motivation and uncertainty about the opportunities open to them after their studies.

The aim of this session is to give practical advice on marketing and promoting the fruits of creative practice in the current climate, whilst also aiming to offer an optimistic view of the benefits and opportunities to come out of 2020/21 for those in the creative industries.

This session will be recorded.

About your host
Wendy Murray, Founder at Concept Counsel

With a background spearheading successful rebranding and repositioning initiatives: evolving traditional businesses into forward thinking, visually elevated brands, from architectural practices to luxury goods manufacturers. An advocate of design thinking: consistently driving the collaboration of traditional businesses and creative practice. This combined with over 10 years experience in developing, creating and delivering meaningful marketing strategy, focussed on the customer journey and corresponding insights, resulting in strong, coherent brand messaging both online and offline.

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